Hairspiration: The Pony Tail

TOOLS: curling iron (we used a 1″ barrel), clear ponytail holder or one that matches your hair color, bobby pins (we prefer largebobby pins for this because they hold a lot of hair and will stay more secure!), comb, hair spray.

1. Start by adding some curl to your hair for texture.
2. Create a low ponytail. We made a line from ear to ear and used the hair on bottom for this. Then divide the top into 3 even sections.
3. Tease the middle section for added volume and texture.
4. Then twist the middle section and pin it to the low ponytail using a large bobby pin for security.
5. Tease the side section to add more texture.
6. Twist it back and pin it to the low ponytail using a large bobby pin.
7. Repeat the teasing on the other side and pin it to the low ponytail using a large bobby pin.

Pull a few pieces out around your face to soften the look. Last, mist the whole thing with a medium holding hairspray.

{via JadoreBeurre}

Tuesday Shoesday

If you like what you see feel free to follow our Solemates board on Pinterest :) 

Oscars 2012: Best Dressed

Happy Oscar Day everybody! Here are some of our best dressed of 2012. Giuliana Rancic was by far the best dressed for us! That gown, the jewels and the hair...perfection! Who was your best dressed? x

(Pretty dress however is a little bit like Nicole Kidman's a few years back!) 

{ Images via Huffington Post, Yahoo! Movies, Herald Sun & E!}

Bridal At David Jones

David Jones has launched the first bridal salon in an Australian department store, with the aim of increasing sales and offering a unique customer experience in the difficult economic climate.

Collette Dinnigan, Lanvin, Alex Perry, Christian Louboutin and Akira Isogawa are among the local and international designers whose bridal offerings will be stocked in Bridal on Seven in Sydney, which will feature oversize fitting rooms with a seamstress and champagne and refreshments on hand to help soothe nerves ahead of impending nuptials.

The level seven floor will also cater to other wedding needs including flowers, make-up, accessories, shoes, honeymoon wardrobes and outfits for bridesmaids and grooms, in partnership with the David Jones personal shopping service.

''We saw a gap in the Australian market that was not being catered to,'' said the David Jones chief executive, Paul Zahra. ''This is the first time that an Australian department store will have a dedicated bridal suite.''

For more information or to book an appointment (as this is a by appointment service) please contact David Jones consultants on 02 9266 5524 or email bridal@davidjones.com.au

Tuesday Shoesday: All That Glitters

In case you can't get enough glitter on your shoes - check out these DIYsparkly boots & tutorial from LeFranciulle! Enjoy x

Tip Of The Week: Pinterest

So unless you have been hiding under a rock, you couldn't have missed the force that is Pinterest. Here is a precise definition ; 

To say the least we are victims of Pinterest but a happy ones at that!!! Pinterest can be quite useful for businesses. Here are a few tips to help you get started; 

1. Promote your business by pinning your products. You can also create an e-commerce board and put the value of the item on there so that customers can be sent directly to your site.

2. Find your consumers - type in http://pinterest.com/source/yoursite.com and you will find exactly who has been pinning from your site! This way you can comment or follow your consumers 

3. SEO- when someone pins from your site it actually helps with your SEO! 

4. Create useful boards e.g. Product Of The Week, hold a contest, showcase an event, previous projects etc. Showcase your work and/or offer something to those browsing. 

With all that in mind, please also do read Pinterest's rules of conduct and know that the site is not there for your self promotion rather for sharing ideas and information.

Interested? Take a look & follow us on Pinterest :) 

Elie Saab: Spring/Summer 2012 Haute Couture

Couples That Rock

Check out these pictures from Rolling Stone chronicling couples that rock & some interesting facts about them! 

Enjoy x

Have A Great Weekend

Hello! We hope you've all had a great week. We are super excited about NYC Fashion Week, some great posts to come :) Enjoy your weekend, and here are some great posts from around the web...

Europe's big freeze takes over Venice 

Twitter is harder to resist than cigarettes and alcohol

A great way to explain social media 

If you love our 'Quote of The Week' posts on FB, you will love these inspirational quotes 

18 Twitter accounts to follow this Fashion Week

What to drink on Valentine's Day 

Edible @miumiu booties,@ysl loafers and @balenciaga sandals to celebrate NY Fashion Week

Adorable his and her mugs from Etsy - must have! 

Marriage According To Kids

Tip Of The Week: Event Marketing Ideas

Here are a few event marketing ideas to get you thinking! 

1. Campaigns: A good campaign has to have a good idea. Take a look a these Super Bowl ad's and the creativity involved. Ad slots in the pre-game show go from $100K to a cool $1M for 30 seconds therefore they have to step it up! 

2. Event Websites: This is a great way to control and inform your guests about the event. Creative wedding websites for example will include the guestbook, registry, photos, RSVP, information about the couple and so much more. Think about all the major events and the point of difference that they offer with their websites.

3. Insider Information: People want to be the first to know things. Keeping them in the loop via VIP newsletters, emails, Facebook groups and other social media forms will make them feel like an insider and surely enough they will be coming to the event.

4. Video: You Tube is  a great forum for capturing peoples attention and conveying a message. Raw Kitchen and Espresso recently opened offered a free coffee on their opening day and created an amazing viral video that spread across Facebook. Alternatively if you can obtain video testimonials, this is another great way to sell yourself and create content for your marketing initiative. 

5. Tweet: Create your own hash tag e.g. #WOACorprateParty and use your account to update your followers, spread the word and draw more people to the event. Use the hash tag on all of your marketing materials & throughout your social media campaigns. Here are the top 100 event Twitter accounts to get you thinking!  

Friday Roundup

Hello! Hope you all had a productive week! Here is our Week In Review; 

Ten great examples of using QR codes in your marketing 

Vogue Magazine to host their first festival 

Things you need to know about event budgeting 

Enhanced Twitter brand pages - will they make a difference? 

An app that helps you find the best apps

If you are single & ready to mingle this is where you need to be this Valentine's Day

Cevent launched their meeting & event planning city guide - some great places 

6 rules for setting your Valentine's Day table 

Fascinating survey about Australian women online and social media