Here are a few event marketing ideas to get you thinking!
1. Campaigns: A good campaign has to have a good idea. Take a look a these Super Bowl ad's and the creativity involved. Ad slots in the pre-game show go from $100K to a cool $1M for 30 seconds therefore they have to step it up!
2. Event Websites: This is a great way to control and inform your guests about the event. Creative wedding websites for example will include the guestbook, registry, photos, RSVP, information about the couple and so much more. Think about all the major events and the point of difference that they offer with their websites.
3. Insider Information: People want to be the first to know things. Keeping them in the loop via VIP newsletters, emails, Facebook groups and other social media forms will make them feel like an insider and surely enough they will be coming to the event.
4. Video: You Tube is a great forum for capturing peoples attention and conveying a message. Raw Kitchen and Espresso recently opened offered a free coffee on their opening day and created an amazing viral video that spread across Facebook. Alternatively if you can obtain video testimonials, this is another great way to sell yourself and create content for your marketing initiative.
5. Tweet: Create your own hash tag e.g. #WOACorprateParty and use your account to update your followers, spread the word and draw more people to the event. Use the hash tag on all of your marketing materials & throughout your social media campaigns. Here are the top 100 event Twitter accounts to get you thinking!
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